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Made with an understanding of creativity, craft and storytelling.  And an allergy to slop.

ai production, with taste.

Live-action, docu-style and on-set commercial filmmaking will continue to play a vital role in the content ecosystem. But new AI tools give us opportunities to dream a bit bigger. Enhancing our human understanding of what makes the audience pay attention, with some new toys. 

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Vision

more from the lab

© 2026 + Mike Edgell Copyright  

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