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Founded by Creative Director Mike Edgell, Nice & New Content offers AI creative and production support for marketing, advertising and entertainment.

ai production, with taste.

Live-action, docu-style and on-set commercial filmmaking will continue to play a vital role in many of our productions. But new AI tools give us opportunities to dream a bit bigger. We made everything you see below with AI. Visit the homepage for campaign creative and filmed content.

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Vision

more from the lab

© 2026 + Mike Edgell Copyright  

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