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Founded by Creative Director Mike Edgell, Nice & New Content also offers AI creative and production support for advertising and entertainment.

ai production, with taste.

Live-action, docu-style and on-set filmmaking will continue to play a vital role in many of our productions. But new AI tools give us opportunities to dream a bit bigger. Everything here was made with AI and conventional production tools, backed by a deep understanding of creativity, craft and storytelling. Visit Mike's homepage for campaign creative and filmed content.

© 2026 + Mike Edgell Copyright  

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