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Trusted to tell stories in creative ways. From a single frame to feature-length. On digital, social, television. 

Mike Edgell Toronto Creative Director.png

CREATIVE DIRECTOR FOR IPG MEDIABRANDS CONTENT STUDIO. 
LAST GIG? CREATIVE DIRECTOR + SENIOR PRODUCER OF OLYMPIC TELEVISION CONTENT @ CBC SPORTS.
TOKYO 2020 AND BEIJING 2022.

STARTS WITH STRATEGY.
HUMANIZES BRANDS 
WITH CREATIVE DIGITAL, SOCIAL & TELEVISION CONTENT.
BELIEVES IN THE ROI OF CREATIVITY, CRAFT, DESIGN AND STORYTELLING.
LOVES THE THINKING PART AND WORKING IN THE TRENCHES.

Explore some work for major brands, agencies and television networks as a many hat wearer. Creative director, content strategist, writer, video director and producer. From the boardroom to the field to the edit suite. From non-fiction editorial docu-style to creative branded content and online Super Bowl ads. The diverse mix of genres is a reflection of my network television and digital branded content experience.  

About
Robotic Camera Arm with Ultra High-Speed Camera
00:15
Mohammed Ahmed was done finishing in fourth or fifth | My Moment | Breakthrough
01:32
Hero Cover: The Boyhood of Oddane Taylor  (Original by Family of the Year)
06:46
Christine Sinclair is the G.O.A.T.
01:48
Canada-U.S. women's hockey rivalry: Beijing Olympics Profile | CBC Sports
02:25
The Golden Goal: Beijing Olympics Profile | CBC Sports
01:33
BBM - Yours to Control – "The Dive"
01:25
Live Action w/ Visual Effects
01:02
Victoria Hayward: "My grandfather's incredibly proud." | The Big Picture
01:35
Up in the Air | Gymnastics, FULL Documentary | Team Canada, Tokyo 2020 Olympics
47:47
Sugoi Tokyo | Opening Essay: The bond between Canada and Japan
05:11
Imagined: Your car in the not-so-distant future
02:17
Tokyo content lives online too
00:24
Content on Branded Microsite
00:25
Pre-Games Content
02:29
Mom's POV for J&J
00:32
Docu-Style Vignette - Making a Toy
00:59
LA Shoot - Director Mike Edgell
01:19
Gallery

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